The previous conversation asked for your help with the HammeRuler commercial … well, there’s a tie, so we need you to break it.
The HammeRuler is convenient. Our research shows that when you’re hammering you are more likely to next use a ruler than any other tool. But so what? Well, that’s the metric we’ve found … it’s called Short Measure Acceleration or SMA for short … SMA says that you can complete your job faster, and get back to the music, the sports, the cooking you enjoy!
